When to use machine learning
A practical way to choose between rules, pretrained models, and custom machine learning.

I'm an engineer who became a founder, which mostly meant learning that the hard problems stop being technical. I write about that here: the decisions, the trade-offs, and the frameworks I wish someone had handed me earlier.
Currently building EigenH AI.
A practical way to choose between rules, pretrained models, and custom machine learning.
Notes on clarity, ownership, and leading engineering teams when code is cheap and judgment is not.
How context, attention, activation cost, and failure behavior shape model selection.
Models, agents, context, evaluation, and production decisions.
The decisions, habits, and tradeoffs involved in building a company.
Finding focus, growing teams, and keeping execution close to the customer.
Lessons and practical questions for people building their first company.
Teams, ownership, technical judgment, and the work around the work.
Decisions, mistakes, and lessons from building a company.
What responsible automation looks like inside real practices.
I’m building EigenH AI with a focus on patient-access work for independent healthcare practices. I’m also thinking about how founders grow companies, how teams make decisions, and where AI systems create useful leverage without taking judgment away from people.
My background moves through applied mathematics, data science, product engineering, and engineering leadership. The common thread is an interest in how technical ideas become useful systems and how teams learn to build them well.